The name Equity38 is inspired by the GPS coordinates of Charlottesville, Virginia, home of the University of Virginia and birthplace of our novel private equity investment model. Thomas Jefferson called it the “Eden of the United States” and built his famous home Monticello atop one of its rolling hills. More than perhaps any early influential American, Thomas Jefferson recognized that the genius of our new nation lay in the relentless pursuit of “better” and the willingness to do the important things differently. We designed our firm around this philosophy because we believe that “better” is the only option. We hope you will agree.