PARTNER WISELYTM
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SINCE 2015

Dedicated Consumer Investors

Partner Wisely

Equity38 is a philosophy captured in those two words.
The relentless pursuit of better – we’re driven to produce optimal outcomes for our partners.
Our ongoing mission is to help build the best and enduring portfolio of leading consumer companies.

Origin

Equity38 was born at the intersection of expertise, focus, and resources. A firm that helps growth businesses reach their potential in the most effective and efficient way possible. This leads to far better experiences for our partners, their teams, and the consumer.

Portfolio

Partnership Highlights

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Earthbar & Beaming Wellness

Active
Founded in 1971, Earthbar is a health and wellness platform operating cafes offering various prepared and packaged foods, beverages, and supplements. The company operates under the Earthbar and Beaming Wellness brands.
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Orangetheory® Fitness

Exited
Orangetheory® Fitness is a scientifically designed, group personal training, interval fitness concept. Led by skilled coaches, OTF workouts incorporate endurance, strength and power elements. Orangetheory® Fitness Georgia was one of the largest master franchisees in the OTF network.
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OVME

Partially realized
OVME is a multi-unit medical aesthetic enterprise that connects aspiring men and women with skilled health care providers. OVME combines a bespoke selection of minimally invasive cosmetic services with contemporary yet welcoming retail boutiques that promise the "Fountain Ov You.®"
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Who we are

Our team is purpose-built to help our partners achieve exceptional outcomes. We bring complementary strengths, sector expertise, and focused execution to every partnership.

Meet the team