We invest in private companies in the consumer-facing health, wellness, active lifestyle and outdoor sectors. Our resources and expertise suit us to provide unique value to companies with $5 million to $50 million in revenues, especially those with complexity or challenges around growth including procedures, resources, or management. We love this industry not just because of the outstanding entrepreneurs found throughout, but also because our team has longstanding personal and professional interests in health and wellness, both as consumers and as operators and investors. We provide unique access to flexible and patient capital, but most importantly we act as partners to our portfolio companies, taking an immersive hands-on approach to ensure their success.
Our Guiding Philosophy:
We love what we do, but the traditional private equity investing model has problems. Historically, misalignment of interests between investors and the companies they serve has led at times to conflict and failure to realize optimal outcomes. We believe that the best investors tie their successes to those of their portfolio companies, and this alignment is embedded in our firm’s structure; we win only if our portfolio companies fundamentally grow and improve. We take a surgical approach, focusing on companies where the economics incentivize real value creation. And by limiting ourselves to just a handful of active investments, we are making a commitment to deep involvement and exceptional support of our portfolio partners. This leads to better outcomes for everyone involved. We do it because we believe it’s the right thing to do.
We employ a simple but elegant overall strategy: we use our extensive network to find opportunities with companies where we can provide real value that drives returns. We thrive on solving difficult problems, so we don’t shy away from companies with complexities such as financial underperformance, complex ownership, or incomplete management teams. We bring a level of operational and financial sophistication that takes our partnering companies to the next level, while positioning our companies for durable success. Part of this strategy depends on pursuing companies with promising teams or high growth potential; it also depends on an overall investment strategy characterized by patience, planning, and discipline.