We’re Bringing


To Private Equity

About Equity38

Equity38 is a private investment firm focused on consumer-facing health, wellness, active lifestyle and outdoor companies. Our team has deep experience working with founders, entrepreneurs, and owners of growth businesses looking to take their next step or leap. We’d love to help you with the next stage of your business journey. Rest assured our relationship – because it’s not just about access to capital – will be authentic and built around the needs of you and your business. It might even be fun.

Equity38 was born in the founders’ ideals of teamwork, authenticity, fairness, passion, purpose, precision, respect, and fun. We look for these qualities in the teams with whom
we partner.


These fundamental characteristics shape how we work with founders, entrepreneurs, management teams and companies that want to make the most of their journey. We want to connect with business owners and companies differently than a typical private equity firm. We understand that you want to make an impact, and we want to help you in that pursuit. Equity38 believes that values based alignment with companies and their owners/founders allows for more holistic success for all those involved.

Equity38 celebrates the pursuit – it’s always an adventure. During this process, a coach/mentor/resource is always useful and necessary. How many times do you see a successful individual or team, regardless of what they’re pursuing, without that type of partner? Let us be that for you and your company. If you want to make the most out of your journey, partner wisely.

38.0208°N 78.3013°W

The name Equity38 is inspired by the GPS coordinates of Charlottesville, Virginia, home of the University of Virginia and birthplace of our private equity investment model. Thomas Jefferson called it the “Eden of the United States” and built his famous home Monticello atop one of its rolling hills. More than perhaps any early influential American, Thomas Jefferson recognized that the genius of our new nation lay in the relentless pursuit of “better” and the willingness to do the important things differently. We designed our firm around this philosophy because we believe that “better” is the only option. We hope you agree.

300 Peachtree St NE Ste CS2
PMB 5003
Atlanta, GA 30308 

949.229.1601 • info@equity38.com